Food Marketing to Children – A Health Risk Needing Attention

Food Marketing to Children works for the Food Companies

“Current food and beverage marketing practices put children’s long-term health at risk.” National Academies’ Institute of Medicine, 2006

The overwhelming majority of foods marketed to children are of poor nutritional quality.

Three-quarters (73%) of the foods advertised on television shows intended for children are for convenience/fast foods and sweets.

On Nickelodeon, the most popular children’s television station, ads for foods of poor nutritional quality decreased only modestly from before self-regulation went into effect (2005) to after (2012), from about 90% to 70% of food ads.

Only one-quarter of chain restaurants that market to children have food marketing policies and none of those address toys. Yet, 97% of children’s meals at the top U.S. restaurant chains are of poor

CLICK HERE for a great handout from the Center for Science in the Public Interest

For more information, please visit www.foodmarketing.org HERE

SOURCE – Founded in 1971, the Center for Science in the Public Interest is perhaps the oldest independent, science-based consumer advocacy organization with an impressive record of accomplishments and a clear and ambitious agenda for improving the food system to support healthy eating.