Is Sugar Addiction Real?

Sugar addiction concept as a human head made of white granulated refined sweet cubes as a health care symbol for being addicted to sweeteners and the medical issues pertaining to processed food.

For many of us, sugar is addictive. That’s because foods high in sugar trigger the reward centers of your brain.

The Lay’s potato chip  advertising company were really onto something when they developed their “betcha can’t eat just one” slogan in the 1950s. Talk about ahead of their time!

Eric Stice, Ph.D., a neuroscientist at the Oregon Research Institute has used MRI scans to conclude that sugar activates the same brain areas that are activated when a person consumes drugs like cocaine. In addition, he found that heavy users of sugar develop tolerance (needing more and more to feel the same effect), which is a symptom of substance dependence.

Women are twice as likely to be addicted to food as men (2)

Women tend to diet, restrict, and binge more than men, which seems to trigger the brain to overeat addictively. Interestingly, women with the greatest hormonal upheaval at perimenopause report the highest rates of food addiction(2).

When food is off-limits, it tends to take on power and value, so it is good to ease into getting off the sugar roller coaster.  Eating protein is an easy way to curb sugar cravings. High-protein foods digest more slowly, keeping you feeling full for longer. Protein doesn’t make your blood sugar spike the way refined carbs and sugars do. Pick proteins like lean chicken, low-fat yogurt, eggs, nuts, or beans. Fiber also helps fight a sugar itch in many ways. First, it keeps you full. High-fiber foods also give you more energy. Because they don’t raise your blood sugar, there’s no hungry crash after. Choose fruits, vegetables, and whole grains. Or smear some peanut butter on an apple for a protein/fiber combo.

REFERENCES

1, P. Pedram et al., “Food Addiction: Its Prevalence and Significant Association with Obesity in the General Population,” PLoS ONE 8, no. 9 (2013): e74832, doi:10.1371/ journal.pone.0074832.

2. A. J. Flint et al., “Food- Addiction Scale Measurement in 2 Cohorts of Middle- Aged and Older Women,” American Journal of Clinical Nutrition 99, no. 3 (2014): 578–86, doi:10.3945/ajcn.113.068965.

Chile Bans Tony the Tiger in their Fight Against Obesity

The Chilean government, facing skyrocketing rates of obesity, is waging war on unhealthy foods with a host of marketing restrictions, mandatory packaging redesigns and labeling rules aimed at transforming the eating habits of 18 million people.

This is world’s most ambitious attempt to remake a country’s food culture, and could be a model for how to turn the tide on a global obesity epidemic that researchers say contributes to four million premature deaths a year.

It’s hard to overstate how significant Chile’s actions are — or how hard it has been to get there in the face of the usual pressures,” said Stephen Simpson, director of the Charles Perkins Center, an organization of scholars focused on nutrition and obesity science and policy.

The multi billion dollar food and soda industries have exerted those pressures to successfully stave off regulation in many other countries.

Since the food law was enacted two years ago, it has forced multinational companies like Kellogg to remove iconic cartoon characters from sugary cereal boxes and banned the sale of candy like Kinder Surprise that use trinkets to lure young consumers. The law prohibits the sale of junk food like ice cream, chocolate and potato chips in Chilean schools and proscribes such products from being advertised during television programs or on websites aimed at young audiences.

Do you think this is possible in the United States?

Sugar is our #1 Recreational Drug of Choice

One of my favorite snacks is frozen yogurt. I always get the fat free variety!

Well…. when you look at the ingredients label and sugar content, I am  better off eating a candy bar!

I thought low-fat yogurt was supposed to be good for me??? Think again……..So now the research is taking a turn and looking at a new villain causing lifestyle diseases: SUGAR!!!!

Sugar, and refined flours create conditions in the brain  similar to what happens with cocaine and heroine. Sugar and flour can affect your brain just like drugs of abuse. Research shows that rats already addicted to cocaine and heroine will SWITCH and turn to sugar, that’s how powerful it is!  It’s the refining process that makes sugar and flour so dangerous to our brains!!

My 5 Day Sugar Cleanse is the  beginning of re-wiring your brain chemistry and down regulating the cravings that you have become so accustomed to. After the 5 days I was amazed that I had no sugar cravings. My brain was so used to being stimulated by that oh so amazing sugar rush.

Within the 5 days I send daily e-mails with information about nutrition, the negative effects of sugar, research, etc. to motivate you throughout the week

EDUCATION  + PRACTICAL APPLICATION + ACCOUNTABILITY = OPTIMAL HEALTH

My next 5 Day SUGAR CLEANSE BEGINS FEBRUARY 5th CLICK HERE to join